InCoax appoints Håkan Rusk CSMO

Håkan Rusk who joined InCoax as Chief Marketing Officer in September 2018, with approximately 24 years’ working experience in IT, telecommunications and application markets, has been appointed Chief Sales and Marketing Officer with immediate effect.

Håkan Rusk will report to Peter Carlsson, CEO.

Håkan Rusk has previously been the Director of Sales Management at Fingerprint Card AB 2013-2018, where he lead the work to scale the sales operations capability with tools and processes for dramatic growth. Prior to Fingerprint Cards, Håkan Rusk has held several Senior Sales, Marketing and Product Management positions at ST-Ericsson AB, Ericsson K.K. Tokyo and Ericsson Mobile Platforms AB, and prior to that several roles at Enea AB.

Håkan Rusk has a Master of Science in Engineering Physics from Lund Institute of Technology.

“In contacts with customers I have seen a strong interest for our solution, and I am committed to and look forward to achieving our financial targets for 2020 and ambitions for 2023,” says Håkan Rusk.

“Håkan has rapidly gained knowledge about the business and made significant contributions. By combining the responsibilities for both Sales and Marketing under Håkan Rusk’s leadership, we will be more focused and efficient in the commercialization phase we have now entered. His demonstrated experience from scaling a fast-growing sales organization, international operator sales and business development within both hardware and software, will be critical assets in our journey forward together with his passion.” says Peter Carlsson, CEO.

Bo Emanuelsson 62 years, our current CSO who joined InCoax in 2016 has decided to gradually prepare for retirement. Bo will continue in our Sales team and support Håkan and InCoax. We are very grateful for Bo’s contributions so far.

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