Mobile Traffic is Mainly Consumed Indoors
Most mobile traffic is consumed indoors, and the market is as important as it is huge. Roughly 80 percent of mobile traffic is now consumed in-Building, where the mobile bandwidth is consumed in a public space, a shopping mall, in-home or at the office.
Real-time entertainment, comprised of streaming IP video and audio, continues to be the largest mobile traffic category. In North America, the dominance of real-time entertainment is due in large part to the continued market leadership almost 40 % of network traffic. Social Networking applications continue to be very well represented on the mobile network.
In Europe, real-time entertainment is also the top traffic category, responsible for 35.9 % of peak downstream traffic. Web Browsing and Social Networking, as seen commonly in other regions, round out the second and third-most popular traffic categories.
Small Cells Meet the Capacity Requirements
Indoor small cells are needed to meet the capacity requirements for dense indoor locations as metropolitan MDU buildings. The potential for indoor offload is quite significant, since a large percentage of global wireless data traffic is generated indoors and most if not all smartphones and laptops are equipped with Wi-Fi connectivity. The indoor offload will connect users to the nearest connectivity node, reducing interference and transmission power, increasing capacity and reducing battery consumption.
Small cells are cheaper, easier, and quicker to deploy than adding additional macro cell sites and thus can be strategically placed to address poor coverage in not-spots around metropolitan areas. It is expected that indoor small cells will initially be adopted more often than outdoor small cells because mobile users usually access content while indoors.
MoCA Access is an Opportunity
For Mobile operators, MoCA Access 2.5 is an opportunity to take over the in-building coaxial network first by offering an additional services on top of Cable and MSO services providing mobile Real-Time Entertainment services as Netflix or similar to all home devices. When the in-building service contract with the Cable or MSO operator is ending Mobile operator can be an alternative service provider by offering All-IP services over the coaxial network.